The Whitewater Press

Back in the day (the 1990’s), Wild Wings Way LLC published an all Rock County magazine called, ontheRock. The goal of the publication was to tell only good news, share the stories of the people and the small businesses of the area and to be the first publication to cover and deliver to all towns in the county. It was created by a handful of freelance folk, designed and published out of our farm house in Johnstown. Our company jumped into the wacky world of the web in 2007, expanding the same goals of the magazine, launching the DiscoverontheRock eNeighborhood www.discoverontherock.com, ambitiously setting a goal to bring all the 17 communities of the Rock River Basin together for the first time. This continues to be an exciting work in progress.

Even though the newspaper and print industry is rapidly declining under the pressure of the digital age, we’ve always believed that even though technology is cool and fun, people naturally love to touch stuff, have things laying around the house, and collect things. The problem with print is that it often focuses on bad news and it relies on dollars from advertisers, but rarely tells their stories.

We are honored and thrilled to bring our print theory to Whitewater! The pages of this first edition of The Whitewater Press share stories about ten local businesses we believe you’ll visit, now that you know about the people who own them. We’re also honored to host ten on-going columns by local celebrities and who’s who. Thanks so very much to everyone who has supported The Press. You so Rock!

Our first print edition was delivered all over the Greater Whitewater area the end of June. Our page turning digital edition went up the first part of July and all of our advertisers who added the web component, had their banner ads added to www.discoverwhitewaterwisconsin.com as of July 19th!

We encourage you to visit these amazing businesses. Enjoy! ~jer & Linda

www.thewhitewaterpress.com